Brand

Logo

The white logo on black is preferred whenever possible. Use the blue or black logo on light surfaces where a dark background isn't practical. Keep clear space around the mark equal to the height of the “B.”

Preferred

White on BlackDownload SVG

Blue on WhiteDownload SVG

Black on WhiteDownload SVG

Don'ts

• Don't recolor the logo outside of blue, black, or white.
• Don't stretch, rotate, or add effects to the mark.
• Don't place the logo on busy backgrounds without enough contrast.
• Don't recreate the wordmark in another typeface.

Color

BasePaint Blue is the primary brand color. Black and white do most of the heavy lifting in product.

Type

MEK Sans sets headlines and display moments. MEK Mono handles numbers and accents. Both were designed by BasePaint alum Mek.txt. Roboto Mono carries the rest of the interface.